The National Construction Academy provided apprenticeships in the construction Industry. They created life-changing opportunities for people looking to start a career in the sector whilst providing local and national employers with work-ready employees. We worked with the National Construction Academy team to create and develop a brand focused around building dreams and developing an engaging learner journey.
By creating an accessible brand that focused on engaging with young people and employers, the academy was able to better communicate their new identity with a robust graphics system and visual imagery faithful to the construction industry.
What we did
Colours, copywriting and typeface were all designed to create a modern brand to increase accessibility. It was very important that the brand could be easily recognised by a young person as a place where they can learn the skills needed to build their career.
National Construction Academy