June 2024 Recap: What’s New in Marketing, Branding and Web

Welcome to our June 2024 recap! This month has been packed with exciting updates in the world of marketing, branding, and web development. From record-breaking UK ad exports to innovative new platforms and team updates, here’s everything you need to know.

UK Ad Exports Hit £18 Billion

The UK has made significant strides in advertising exports, reaching an impressive £18 billion and closing the gap with the US. According to data from the Office for National Statistics (ONS), the UK now exports more advertising services than engineering, telecommunications, legal, accounting, audio-visual, or architectural services. This milestone highlights the power and effectiveness of UK advertising on a global scale, making it a critical component for brands worldwide.

The significance of this achievement cannot be overstated. It showcases the UK’s creative expertise and strategic acumen in advertising, positioning the country as a leader in the global market. For brands looking to expand their reach, this development underscores the value of tapping into UK-based advertising services to leverage their proven impact and success.

Launch of The Butlers Pantry New Website

We are excited to announce the launch of the brand new and refreshed website for The Butlers Pantry. Our team has worked diligently to create a modern, user-friendly website that reflects the brand’s high standards and commitment to quality. The new website aims to enhance user experience and showcase their exquisite offerings more effectively.

Helen from The Butlers Pantry shared her appreciation for think3’s work, saying, “Again, thank you so much for all your help, you’ve been amazing, and so quick!”

Reflecting on the project, Ellamae Monk, Website Designer at think3, said, “It was a pleasure to work with such a renowned business in Derby! From communicating with Helen, to designing and developing the new website, the process felt effortless. I hope The Butler’s Pantry and their customers (past, present, and future) enjoy their new site as much as I did helping them get here!”

BrewDog Founder Launches Social Tip

James Watt, the founder of BrewDog, has ventured into the influencer marketing space with his new platform, Social Tip. This platform arrives at a time when the credibility of celebrity and influencer endorsements is increasingly questioned. Social Tip focusses on user-generated content (UGC) from fans, potentially signalling a shift in how brands engage with their audiences.

The rise of Social Tip represents a broader trend in marketing where authenticity and genuine customer engagement are becoming paramount. As consumers grow wary of traditional influencer marketing, platforms like Social Tip offer a more relatable and trustworthy approach. Brands may start to rely more on their loyal customers to create and share content, fostering a community-driven marketing strategy that enhances brand loyalty and trust.

Amey Murray Promoted to Senior Marketing Executive at think3

We’re excited to announce that our very own Amey Murray has been promoted to Senior Marketing Executive. Amey has been an integral part of our team, showcasing outstanding skills in strategic marketing and client relations. In her new role, Amey will continue to drive think3’s marketing initiatives, spearheading innovative campaigns, and fostering strong client partnerships.

Amey commented on her promotion, “I am thrilled and honoured to take on this new role at think3. It has been an incredible journey so far, and I am excited to continue contributing to our clients’ successes and the company’s growth. I look forward to bringing fresh ideas and innovative strategies going forward.”

Lee Marples, Strategic Director & Co-Founder of think3, added, “We are delighted to announce the promotion of Amey within the business in becoming a Senior Marketing Executive. During Amey’s time with think3 she has gone above and beyond, taking the time to get fully involved in all our client’s activity. As we continue to further develop and mature as a business it’s going to be a pleasure to work alongside Amey is taking a more front seat with some of our clients and supporting me and the strategic direction of both clients and think3 moving forward.”

Google Analytics Updates User Acquisition Reports

Google Analytics has introduced updates to its user acquisition and traffic acquisition reports, now including the User Key event rate and Session key event rate metrics. These enhancements provide users with deeper insights into how effectively new users are engaging with key features or content. Additionally, they offer a clearer understanding of how frequently key actions are taken during user sessions.

This update is significant for marketers as it allows for more precise tracking and analysis of user behaviour, enabling better optimisation of user experience and conversion rates. By understanding these metrics, businesses can refine their strategies to improve engagement and achieve their goals more effectively.

Stay Tuned for More Updates!

That’s all for our June recap! Stay tuned for more updates and insights in the world of marketing, branding, and web development. If you’re looking to enhance your brand’s presence or need expert marketing solutions, don’t hesitate to contact us at think3.