In June 2017 Elton John graced the stage at The Derbyshire County Cricket Club, an extraoridinary event with much flare and excitement. Such an event required a strong brand to coincide.
Working closely with the client, we built from the ground up a brand which captured the importance of this event. This was the first time that Elton John had performed in Derbyshire since 1979, hence it was important to build a powerful and engaging campaign inspired by the man himself.
What we did
Each guest was presented with a unique and special experience. We created personalised invitation boxes, complete with: programme, invitation, menu and a pair of Elton John inspired specs. We wanted to create comprehensive and special experience from beginning to end for all of the attendees.
On the whole the event was a huge success. Don't take our word for it though, take a look at all of the delighted guests. With a smile on their face and a song in their head (maybe a couple of glasses of wine later).
We were pleased with the amount of engagement and traction which was generate from this event.