Music has healing powers.
In June 2017, Elton John graced the stage at The Derbyshire County Cricket Club, an extraordinary event with much flare and excitement. Such an event required a strong brand to coincide.
Working closely with the client, we built from the ground up a brand which captured the importance of this event. This was the first time that Elton John had performed in Derbyshire since 1979, hence it was vital to build a powerful and engaging campaign inspired by the man himself.
Think outside the box
Or take a peek
Each guest was presented with a unique and special experience. We created personalised invitation boxes, complete with: programme, invitation, menu and a pair of Elton John inspired specs. We wanted to create comprehensive and special experience from beginning to end for all of the attendees.