Jolly Jockey is a bespoke mobile bar events company, operating right out of a refurbished horse box trailer. They provide a mobile bar across the whole country bringing the best parts of a city centre cocktail bar directly to your event (how awesome, right?!). They specialise in providing a fresh and sophisticated drinks experience for their guests, offering bespoke cocktails, world beers, fine wines, and rare spirits.
We were tasked with creating a fun and engaging brand that made them stand out, with a focus on the patterns from jockeys uniforms we focussed on building a flexible identity.
What we did
Everything that was designed for the brand was inspired by the wonderful patterns that jockeys' wear during race days, form stars, spots and stripes. It helped to create a visual identity that was immediately recognisable even down to the coasters!