The full list of eCommerce benefits in 2020
30th Apr 2020
In the modern era of retail and trade, shopping online has increasingly become the norm. Nowadays, people resort to making purchases online. This is down to a multitude of factors that make it more feasible than a visit to the shops. Having an eCommerce platform built for your business ensures that your product or service is accessible – at all times of the day, for anyone with a device. Therefore not excluding any group of people from your target audience. So, what are the benefits of having an eCommerce site in 2020?
Looking to expand your business into the online world? This article answers any questions that you may have about eCommerce. What is it? Why do you need it? What will it bring to your business? Keep reading to find out more.
The benefit of eCommerce – it is quite simple
The term ‘eCommerce’ describes the activity of trading goods online. It can pretty much be boiled down to buying and selling things on the internet. There are many different ways it can be done, all of which have their appropriate use cases.
The most common method of implementing eCommerce is to have an online storefront, either as its own website or integrated into an existing website. Most companies who trade online have a web page or website which contains all of the products and services that are available to buy, along with the means to buy them using their credit/debit card or payment service (e.g. PayPal).
There are other forms of eCommerce, including subscription services and the sale of digital goods. Finding what is suitable for your business depends on what you are trading. If you are looking for an eCommerce system for your business, feel free to give us a bell or drop us an email and we’ll discuss your options!
Is it right for you?
Imagine you run a clothes shop, and you have a shop window to decorate with your best products to entice customers to come inside. Imagine that everyone on the internet can see this shop window without having to leave their house. On top of that, imagine that they can also see all of your products, and make purchases without stepping foot in your shop. This is essentially what an eCommerce site provides for you and your customers.
If your business is one which makes things per order, having an eCommerce website in place means less paperwork, less human interaction and a smoother workflow. With a system tailored to producing products on user request, your business will know what needs to be produced automatically, as all orders made on the website will be visible immediately for you to start working on.
Many people now rely on online shopping to purchase goods, both essential and non-essential. Most businesses trading goods would benefit from having an online storefront, as it would open up their goods to this audience. Having an online storefront is something to consider if you wish to reach out to this audience.
Things to consider
The main drawbacks of using eCommerce are that setting up an eCommerce system on your website requires technical know-how, and there are potential costs that need to be factored into implementing such a system. However, the long-term benefits of using it far outweigh these costs, and it is definitely worth getting the expertise needed to implement such a system.
Implementing an eCommerce system also means there are many security measures that must be taken to ensure that your customers’ details are safe. A risk of hackers exploiting your system and getting access to customer payment data means it’s very important that a professional with eCommerce expertise sets the system up, especially one with expertise in cyber-security.
If you need a robust, attractive storefront for your website which gives you everything you need to manage it, you are best leaving it to professionals with experience in this area. Don’t hesitate to contact us if this interests you!
Despite there being many considerations to make when implementing an eCommerce system, the long-term benefits are clear and beneficial for any shops or businesses that trade goods. Benefits are also present for customers who cannot leave their homes or are of limited mobility, as your products are accessible to them.
Having an eCommerce website for your business means that a larger target audience can access your products, and it ensures that those who would not normally be able to purchase products from you now can. To discuss options regarding getting your business online, feel free to contact us. We will be in touch to discuss your needs!