Samuel Hobson House

Live. Laugh. Care.

The brief

Samuel Hobson House is a care home located in Newcastle-under-Lyme, providing round the clock care for its residents, a large majority of whom are living with dementia. Samuel Hobson House offers it’s care services to people over the age of 65.

Following a de-merger, they required the development of a simple, but an effective brand that will form the foundations for their website whilst also flowing through the other areas of the business, ensuring a consistent user experience in all areas letting the customer know that they are part of the Samuel Hobson experience.

The solution

After an internal re-alignment and refreshed strategic focus, we worked on refining their visual identity to reflect their new key values.

Through an emotive mix of colours, symbolism, and language we brought both the customer promise and this unique brand to life in a warm, personable and approachable way, embodying the care, love, and connection that Samuel Hobson House delivers to their residents.

Samuel Hobson House - New logo/Rebrand/Branding