5 ways to establish your new business digital marketing
6th Aug 2020
As a small business, it can be very challenging to digitally market yourself correctly, especially with a small marketing budget. Here are 5 simple tips to help your business stand out from the crowd.
Social media marketing
Social media can be an excellent platform for small businesses to get themselves out there for people to see, with large audiences of daily users, easily trackable metrics & analytics.
1. Choose a platform that suits your business and your audience
Explore your existing social media channels, are they the right ones for your business? Is this the platform you would find your target market? Look into different channels that will allow you to display different areas and aspects of your business. In a world where we are becoming ever more used to instant content visual posts such as photos, videos and animations are grabbing peoples attention so much more than text for visual posts something like Instagram or Pinterest will be worth exploring.
2. Stories, Stories, Stories!
First introduced by Snapchat and adopted by Instagram and Facebook now, stories are an amazingly powerful tool for businesses to use for their marketing. If you can think of it you can probably make a story of it, this is a great marketing tool for businesses as it allows you to show exactly what you are up to at that moment, it allows customers to connect with you on a deeper level and feel like they are watching what is going happening on a day to day basis opposed to reading recycled and scheduled sales messages. People connect much more with a business if they are interested and invested in the journey.
Blogs and editorial content
Starting a blog can transform your journey into very valuable and engaging content for your readers. Blogging is a great way to tell stories about your experiences, the highs and lows of running a small business. People love to read about how things are going in a small business, how you are tackling problems they may be facing and how you got to where you are now.
3. Make your blogs visual
Adding in some beautiful visuals into your blogs can transform them from amazing pieces of writing into some phenomenal blogs, not only do they break up the text providing the reader with a break they offer the reader a deeper insight into what you are talking about. This can be even more effective with the use of infographics, images displaying the data you are discussing in a very engaging visual form.
4. User generated content
Using community content on blogs is a great way to engage with your audience and celebrate them by posting their content on the blogs. It is also a great way to promote yourself and your products by including testimonials from existing clients, nothing sounds better to a potential client than the recommendation of someone you have already worked with. Creating a bank of user-generated content in a blog will allow it to become a permanent feature, as opposed to a passing moment on social media.
5. Join your local networking groups
Joining local networking groups is an amazing way to get yourself out there as a new business, this allows you to talk to and meet other new small businesses and more established businesses. Put yourself out of your comfort zone, go and talk to someone you wouldn’t normally talk to. You are your business’ strongest marketing tool, trust your skills and have conviction about your industry, people will listen and engage with you.
There was a reason you started your own business; you love doing what you do, allow this to flow through every aspect of your business, your ethos and your brand. Engage with people, don’t be afraid to ask for help you aren’t alone in this, and most importantly have fun!
We know our stuff, let’s have a chat and see how we can make it happen for you.