Why Email Marketing is Important
16th Jun 2020
Email Marketing is a highly effective marketing method used by businesses to communicate with their stakeholders.
In this article, we will discuss the benefits of Email Marketing and why your business should be utilising this strategy.
Return on Investment
Email Marketing is seen as the most consistent and successful marketing tool in today’s times. According to the highly popular, Email Marketing Campaign Platform, CampaignMonitor “For ten years in a row, email generates the highest ROI for marketers.” And that “when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.”
Email Marketing’s ROI is four times higher than any other digital marketing channel. This is because Email Marketing campaigns are fantastic at moving your audience through the sales funnel by nurturing, educating and influencing them to make the next step. The next step depends on your business goals, but can include a recipient converting to a sale, creating an account, getting In touch with you or visiting your website.
Using software such as CampaignMonitor isn’t as costly as you may think either. Some platforms even offer free plans (which allow you to send 10,000 emails to 2,000 contacts a month) meaning that even if you have a limited budget, we can still help you get a great ROI through Email Marketing campaigns.
According to Optimonster, 60% of consumers subscribe to a brands Email Marketing list to receive promotional messages, whereas only 20% will follow brands through their social media channels to get deals. So, if you’re looking to drive more sales, Email Marketing should definitely be considered in your Marketing strategy.
One of our favourite aspects of Email Marketing is that you can create engaging, clear and beautiful designs for your recipients. Whether you’re looking to send out a weekly newsletter, event invitation or discount voucher, we know how to optimise Email Marketing software to make this happen. Visually appealing Email Marketing campaigns are also more likely to draw in your audience, entice them to engage with you and forward it on to other people too.
Think3 use Email Marketing software, such as MailChimp to design and send targeted messages to our client’s target markets. By including merge tags in the design, we can add a variety of personalisation to your message, such as including the subscribers first name to capture their attention. These personalisation tags ensure that your recipients only receive information which is relevant to them!
Think3 also schedule Email Marketing campaigns to be sent to recipients at a time that will generate the most engagement. Rather than scheduling your campaign to go out to everyone at one time, we can ensure that your newsletter is scheduled to be sent to each contact based on their local time zone and when they are most likely to be online.
Building Brand Awareness and Loyalty
Email Marketing software also looks after your subscriber’s email data and ensures that GDPR guidelines are followed correctly. These platforms enable us to segment your recipients into different groups, which can strengthen your brand loyalty, as the content they are receiving are better targeted and are more likely to resonate with them.
Email Marketing campaigns shouldn’t just be used for sales. By having regular contact with your audience, you are strengthening brand awareness, encouraging conversions and long-term relationships with consumers.
Easy to Measure Success
Possibly the most important part of any marketing campaign is measuring its success, and Email Marketing campaigns are no different. We can track the performance of your Email Marketing campaigns and provide in depth reports based on the metrics it provides.
Once your campaign has been sent, we analysis a range of data, such as the campaigns open rates, conversion rates and unsubscribes, to determine how well it went. This also helps to tailor your next email marketing campaign to offer the best results and identify your customers email patterns and behaviours.
Email Marketing Best Practices
Email Marketing may be just one segment of digital marketing, but it really is the most effective conversion tool. It is a crucial part of your brand awareness, sales strategy and developing consumer relationships and should be utilised as often as possible.
We work alongside clients to really distinguish their audience segments and determine the perfect communication strategy. Then we begin designing captivating personalised messages and above all, make sure the Email Marketing goals are met.
If you are too busy to look after your own Email Marketing strategy and are looking for innovative messaging and designs, think think3! We are very experienced with Email Marketing Management and stay up to date on the everchanging industry, meaning we can create, send and analyse effective Email Marketing campaigns for your business so you don’t have to.
Give us a shout if you want to discuss your email marketing ideas with us, you won’t be disappointed!