Marketing Strategy

Having a successful marketing strategy will ensure that you are communicating the right messages to help grow your business.

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Why you need a marketing strategy

A well planned marketing strategy will mean that your marketing activities can be planned effectively. It will make sure that your resources are focused on the best possible opportunities which will lead to an increase in engagement, discovering new customers and ultimately increasing sales.

We have introduced effective marketing strategies for clients as well as supporting them with the implementation across both traditional marketing methods as well as digital marketing to ensure that your business is best placed to stand out from the crowd.

Our team of marketing experts can work with you to understand your objectives and create your marketing strategy that fits within your budgets, working with clients across a range of sectors we know what works.

Marketing Objectives and KPIs

No strategy is complete without a defined set of objectives and KPIs. We will work with you to understand what your business goals and objectives are. This will allow us to create your marketing strategy with defined metrics that we can monitor and report back to you on.

Whether you are launching a new website, planning a campaign around a product or just looking to increase sales through effective SEO. We recognise the importance that seeing results means to you and to demonstrate the return on your investments. Aligned to our outsourced marketing services we constantly look at the objectives you want to achieve from each piece of work.

We put in place the analytics, review processes and KPIs to allow you to focus on running your running your business whilst we keep your marketing moving in the right direction.

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Gaining a Competitive Edge

If you don’t already know who your competitors are you need to understand your customers, their buying habits and how they are going to discover you. As part of our services we’ll work with you to identify exactly who you are competing against.

We don’t just limit competitive research to other businesses selling the same products as you, it is also important to look at businesses that have the same values in different sectors so that we can understand how they engage with their own customers.

By carefully pulling together a detailed competitor analysis it allows us to develop marketing strategies and solutions for your business that surpass those of your direct competition, both locally and nationally.

Developing a content strategy

Now you have a marketing strategy in place it’s time to establish a content strategy. It’s the plan that puts you right at the heart of your customer needs. It demonstrates you to be experts in your field and when aligned to the sales funnel will ensure that your brand captures leads and generate brand loyalty.

Our expertise allows us to tailor the right content to the right channel to suit your audience whilst making sure that customers listen to what you have to say over your competition. We’ll work with you to create your content plan through the use of editorial calendars, carrying out a content audit and creating a social media content calendar.

If you are looking for SEO growth we’ll ensure that your content topics are researched to uncover the best opportunities to get your content noticed. If you want us to create your content, you only have to ask!

Outsourced marketing

We are a creative and marketing agency which means we can provide the full-service your business needs as often as you need it. We create strategies for every outsourced marketing client we work with. It provides the foundation for all the work that we do.

Out outsourced marketing service gives you the assurance that your marketing is in the hands of experts. We provide you with monthly strategic advice and guidance in line with the strategic approach we have adopted, customised for your business.

Small or large we operate across the board and understand business, bringing a commercial mindset filled with creativity to make sure your marketing budget gives you the best returns.  

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