Video Case Studies

Connect with your customers, let them see the passion in your eyes and allow them to understand why you are the company for them.

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Case studies are very convincing 

Trust. Authenticity. These are the reasons why case studies are so effective in the first place.

Rather than you telling your potential customers how great you are, case studies allow your existing happy customers to do the talking.

But with video case studies, they literally get to talk. And that can make all the difference.

Rather than focusing directly on your product or service itself, a good case study tells the story of your customer from their point of view — and how your business helped to solve their problems.

All of this builds credibility in your brand.

Now, the target audience for your case study videos may not personally know the customers you feature in them. But, especially if those customers are from a recognisable and trusted brand, and if your audience can see and hear them speak, they may well feel like they know them.

Emotion

We’re not robots.

Even the most logical of arguments need to be backed up with an emotional or story-based hook to keep us fully engaged.

We’re instinctively drawn, since our cavemen days, to moving images. We actually interpret them in less than 1/10th of a second. Add sound, and we become hooked.

Even more than that, we’re drawn to faces in film, and in seeing them we begin to feel the same emotions they express. This makes the story they tell feel more real.

By creating this visual and emotional connection with your audience, your case study is much more likely to build trust and communicate your desired message.

In fact, emotions help to drive decision making, which is why you’ll have better success converting your leads if you combine both logic and emotion in your case studies.

Add a face to a story and it immediately becomes more real.

Get that person to tell their story on camera and you start to communicate emotion in a way that just isn’t possible through text. And that means your audience are more likely to take action.

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Peer-to-Peer Influence

One of the most obvious benefits of using case studies is that they represent the view of your customers and clients, not your company. Blog posts, webinars, white papers, and other types of content that come directly from your marketing team are often viewed as self-serving, meaning that people tend to be slightly more sceptical of them. Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand. Including direct quotes can add even more credibility.

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