Promotional Videos

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What is a Promotional Video?

A promotional video is a business video with the intent to promote your products and services to customers and prospects. Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch. A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt.

You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. These pieces of content are promotional videos. They’re transmitting information from the brand to the audience but without outright asking you to buy something. If it helps, think of it this way: every video ad is a promotional video. Not every promotional video is a video ad.

How does a promotional video drives sales?

Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. The fact is, videos can increase conversion rates by up to 80% simply by putting them on a landing page. That’s how powerful they can be.

Some additional points to note about successful promotional videos include:

  • Featuring yourself and employees can encourage brand trust, especially when shared on social media
  • A continuous video series can increase brand loyalty
  • Video significantly increases the amount of time visitors stay on your page.

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Search engines will always prefer companies that use video.

52% of marketers worldwide name video as the content with the best ROI. So putting a promotional video front and center of your digital marketing strategy is the key to increasing sales and winning new customers.

People want information in the simplest and quickest way possible – why would they spend fifteen minutes reading an article when they can get the same amount of information in a video that’s just 90-seconds long?

Video content is the present and the future of marketing, and promo videos are necessary if the goal is to attract more conversions and sales.

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