Video Marketing

Increasing your audience engagement through the use of high quality media specifically created for your target market.

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Video speaks louder than words

If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

Including video on a landing page can increase conversions by 80%! Watching a compelling presenter in a video can absolutely influence buying behaviour and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone. Conveying the right emotions through video is a powerful selling tool! Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for.

Build Trust through Videos

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.

What’s great about video marketing is it can perfectly complement your current marketing strategy. If you’re currently doing weekly blogs, you can convert those blogs into a video format or even add further content in the form of video. Helpful how-to blogs can be made into how-to videos. This offers your audience another way of engaging with you and it translates your content into another popular format.

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Grab your audience through video

You’ve worked hard on an email campaign, and provided your audience with all of the important information that they need, but will the recipients open and read it? Will it work the way that you’ve intended? Try using video content to boost your email marketing efforts. Yet another powerful statistic: using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.

As with any investment its important to set objectives and define goals. What is it that you want to achieve from your marketing strategy? It’s likely that video can help. For example, if you are a new brand with a unique story, product or service to explain and your target customers are likely to be on Instagram – it’s extremely likely that video will help your business succeed. Two key metrics to consider for your videos are views (the number of times your video has been watched) and the viewer drop off rate (how many seconds do users typically watch your video for). An effective video marketing strategy delivers high views amongst your target audience and engages them in your video for more than a few seconds.

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